I recently read a new book on marketing called "All Marketers are Liars" by Seth Godin. (I should have an Amazon link to the right soon). The idea of the book is that every product/business should have real or implied story(a "lie") behind it that makes people want that product or service over the competition. It made me think about the story behind my service. Am I telling the story I want people to hear or do I need to make some changes? I want to re-read the book and then do some serious thinking about MITC.