"Money, if you’ll pardon my expression. Money is like manure, it’s not worth a thing unless it’s spread around encouraging young things to grow."
“Dolly Levi” from Thornton Wilder’s The Matchmaker
That’s one of my favorite quotes and pretty well sums up starting a business. You will need money. Not much for some. But with other start-ups you will need a considerable amount. No matter how much you need, you can easily spend a lot more if you are not careful. The money you need depends on the business and if you have other income for living expenses. If you’re starting your business as a side to your job, all you need to plan for are the business expenses. Otherwise, you have to plan on money to live on until the business starts producing.
Your research should have given you an idea of what types of expenses to expect but it’s up to you to decide what to spend on those expenses. Some will be fixed like licenses or starter kits. Some you can control by choice such as rent and advertising. Some expenses are a little of both like utilities. But realize that you have options. You may see your business in one of those nice building at an upscale office park but you don’t have to start there. Most customers won’t see that your stove is 10 years old as long as you are turning out good food. A decorator isn’t needed as long as you store/restaurant is clean and comfortable. You can upgrade later. You don’t need to spend a fortune on advertising if you are willing to think about alternatives. There are lots of long lived business that started with very little money.
Once you have an idea of how much you need you need to raise the money. If you’re lucky, you have enough saved or have family or friends who will loan or give you start up money. If you need to go to a bank, you will probably need a business plan to document your business and to show them your have thought about the venture seriously. For this, I can’t recommend too highly the Small Business Development Center near you.
No matter how big the business, you need to keep your money separate from that of the business. Spend a little money and set up a business checking account. All business income should be deposited into that account and all business expenses should come from that account. If you need to add personal funds to the business, write a check to the business and don’t pay business expenses from your account. Need to take income out of the business? Then write yourself a check as draw. And don’t pay personal expenses out of the business account either. If you mix funds, then you will have a harder time keeping track of how the business is doing day to day. Then there are tax and IRS issues we will discuss in a future post. For now, a separate checkbook is worth the slight expense and extra work.
You don’t have to spend a fortune to start a business but you do have to find out what expenses to expect and allocate money to them. But this can be a time where a little creativity or elbow grease/leg work is more effective than thousands of dollars to waste. And this goes for personal expenses also. If you’re counting on the business to support you, this is a good time to look at your living expenses and cut out the frills there too.
Years ago, I posted this article about keeping track of cash flow. But this is also a good tool for projecting income and expenses. I use one like this. Each year, I create a new one based on the previous year’s spreadsheet. As the new numbers come in, I change to actual expenses. That way I can play with “what ifs” like an increase in rent, a capital purchase or decrease in income.